Why does Babyeats value play so highly, and why is it so important for young children?
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What do you remember about your childhood? Making dens, building Lego houses, playing superheroes with your friends?
Play has helped mould all of us to become more rounded citizens – happy, fulfilled, able to communicate and socialize, and able to contribute to a positive society.
Why is this so?
There are a lot of reasons, but in the case of a child in the formative years of 0-5, play provides firm building blocks for important life skills that, we believe, are necessary for success in the future.
“Adults must recognize children's striving for independence and personal fulfillment in their play and provide broad support to help them find their own unique talents and preferences.” (Johnson, Christie, Wardle, Early Childhood Educators)
“There is nothing human beings do, know, think, hope and fear, that has not been attempted, experienced, practiced or at least anticipated in children's play.” (Heidi Britz Crecelius , Early Childhood Educator and Author)
Based on extensive research we choose toys that maximize creativity in children, while taxing the earth as little as possible. In our play shop, we offer a selection of new and exciting toys and gifts from around the world, including toys from Natural Pod. We also endeavor to only buy from companies that have demonstrated ethical business practices.
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